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  • Blockbuster Copies Netflix'S Protocol In Canada

    Jul 29, 2010 / Studio Briefing

    The Canadian subsidiary of Blockbuster on Tuesday announced that it is rolling out a $9.99-a-month "Favorites Pass" subscription plan that will allow users to rent an unlimited number of DVDs — one at a time each month. "If you rent and return 15 movies in one month, each would cost just over 50 cents per rental," Blockbuster Canada said in a statement. To do so, however, a subscriber would have to watch a movie before the last postal pickup in order to get it back to Blockbuster's receiving point by the next day. Netflix, which offers a similar subscription service in the U.S., has said that it plans to develop a Canadian movie-rental program based on online streaming only — no discs through the mail.

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