Film producer Sy Lerner makes a bet with a fellow film executive that he can turn any nobody into a star at the Cannes Film Festival. A New York cab driver who is visiting the festival is chosen as the test subject to settle the bet and Sy uses his skills of hype and manipulation to try and turn the cab driver named Frank into the talk of the town. Many celebrities make cameos throughout the film.

[Sy Lerner interrupts Johnny Depp and Jim Jarmusch while they are meditating in order to pitch them a film]


Sy Lerner:
This is a very spiritual film. This is a film written by a poet, whose father was a poet, one of the great American cowboy poets.


Sy Lerner:
[to Jim Jarmusch] And in fact, this is the kind of film that you would be perfect to direct. Now I don't know if you could handle a budget that big, 25 million, 'cause you're not used to working with that...


Jim Jarmusch:
Hey, I could handle any budget - 100 million - but I'm on a level above the earth right now. I'm interested in spiritual...


Johnny Depp:
We're floating. Right now, we're floating. Jim and I are above you.