This documentary takes the viewer on a deeply personal journey into the everyday lives of families struggling to fight Goliath. From a family business owner in the Midwest to a preacher in California, from workers in Florida to a poet in Mexico, dozens of film crews on three continents bring the intensely personal stories of an assault on families and American values.

The parodies of Wal-Mart ads that appear in the film, and were used as trailers, which appear to have been shot in Wal-Mart stores are actually greenscreen shots in which the performer has been composited.

Errors in geography: At the start of the section where a market trader in London, England is leading a campaign against a new ASDA store, the map has has both Wales and England labelled as 'England' -- the 'Eng' is written over Wales. Wales and England (and Scotland) are part of Great Britain; Great Britain, Wales (and Scotland) are not part of England.

Performed by Button
Written by Kwangjin Kim