Mexican half brothers Beto and Tato - who will eventually be appropriately nicknamed Rudo (rough) and Cursi (corny), respectively - have a typical love/hate relationship with each other. They both work on a banana plantation and live with their extended family consisting of their mother, abusive stepfather, sister Nadia, and Beto's wife Toña and their children. The family are rural peasant class and are barely making ends meet. The brother's fortunes change when into their lives comes Batuta, a soccer scout. Despite their advancing ages, both Beto and Tato are naturally gifted at soccer, Beto as a goaltender and Tato as a striker. Playing professionally has always been Beto's dream, although Tato has other professional thoughts on his mind. Batuta eventually recruits both for different teams in Mexico City. Beto and Tato's fortunes rise and fall, the falls based on those things which hold more passion for the brothers. For Tato, he loves fast women, specifically television spokes-model Maya, but he loves singing even more. He would give up his soccer career for one in Mexican country singing, if only he was any good at it. For Beto, his passion is gambling. Although Beto is up front and straightforward about most things in life, he would lie and cheat to hide his gambling problem and debts. They just have to keep these alternate passions in check to make their soccer lives lucrative ones.

The song that 'Gael Garcia Bernal' sings ('Quiero que me Quieras') is a cover to Cheap Trick's "I Want You To Want Me"

Jorge W:
Catch me up Rudo, it's not me, I'm just the executive, I lead the operation, it's just that they want their money, that's obvious.


Beto:
Well, tell them to rise my credit.


Jorge W:
I swear you man, I'm really ashamed but that's impossible. You got a Tsunami like debt, dude.


Beto:
I can over pay them if they want, just give me more time, please.


Jorge W:
No Rudo, I'd love to but I really can't

[Asks a Market Attendant]


Jorge W:
Excuse me, you got Pampers Ultra Supreme?

[the attendant says no]


Jorge W:
Shiiit! Look Rudo, you ain't got a limit, you make huge bets, you love blow man.


Beto:
No, I only use that stuff because it helps me with the game.


Jorge W:
C'mon man, you know how many times I've heard that? And to make matters worse, you ain't got any backup, that's expensive stuff.


Beto:
Ok please, last chance... last one.


Jorge W:
No can't do, no can't do... really, you got 15 days to pay them, and I'm playing it really cool man.

Performed by Gael García Bernal
Lyrics by Rick Nielsen